Ballotbuzz
DELIVERABLES
UX/UI
Mobile App
Mentorship Project (KQED)
CREATIVE TEAM
Jasmine
Akanksha
Merilou
Roman
Sneha
Inspiring younger generations by actively motivating them to participate in local communities and the electoral process.
A community-based mobile app that youth vote, promote education, and benefit from accessible content that is tailored to a specific audience.
Registering to Vote
Getting Involved
How we came up with the idea?
Hello world!
Our research
Young people continue to believe in their generation’s political power and express strong intention to vote, but some do not feel qualified to participate, and feel that they lack information and support. Therefore, we conducted a survey for 32 participants (ages 18-29) and 7 interviews. The objective was to determine certain influences that affect low voter turnout among this particular age group.
Hello world!
Hello world!
Our discovery
Civic Learning isn’t reaching all youth. youth voter turnout between ages 18-24 remains low at 48%, despite reaching one of its highest levels ever in 2020.
59% FAMILY INFLUENCE ------------------------------------------------------>
Agreed that their family influenced their political views and voter participation.
56% INFOMATION CONSUMPTION ----------------------------------------->
Brought up that they receive information about news or elections from social media.
25% VOTER PARTICIAPTION ------------------------------------------------->
Voted in the last election and/or mentioned that they always vote.
Journey Map
Going about the challenges and opportunity in youth-voting misinformation, upbringing, and lack of motivation.
Constructing a journey map helped us identify the pain points and recognize design opportunities in a bigger picture.
Style Guide
